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Your Online Business...Just Like Any Other Business...Almost!by: John EvansCopyright 2002 John Evans Can you compare your online business with the store down the street, or around the corner? Yes, you can! The basic difference, of course, is that you do your selling on the Internet, and the local stores sell from - well, stores. Kind of obvious, isn't it? They have merchandise. You have merchandise They sell to customers that come into their stores, and you sell to customers that come to your web site. Which proves...? That you BOTH need customers. But, they do have a very distinct advantage over those of us on the Internet, although a small one. They have a store building that sits out in the open for all passersby to see. We, however, need to advertise in order to bring customers in, because we do not have a 'store front' for all to see. Either way we do business, we all need to advertise! Our advantage is of being able to advertise for FREE, using ezines, sig files, etc., and reach masses of people easily, and quickly. Do they have competition like we do? Of course. They sell bread, and the store around the corner sells bread. Take the grocery stores, for instance. How many are in your neighborhood, all selling much of the same food goods? That's called 'competition', and we all have to face it, one way or another, at some time. Right? Does one stop selling bread', just because the guy around the corner also sells bread? NO! Do we stop selling a particlular item online, just because others are also selling it online? NO, WE DON'T...! Businesses are built on competition, and our online businesses are no different. If a certain piece of merchandise you sell is not moving well, maybe it is time to replace it. But NOT just because others also sell it. If others are trying to sell for $3.95 what others, and you, are selling for $19.95, THAT is not competition, that is called "cutthroat" business. Whatever the competition is, we need to face it, and deal with it as best we can. So, don't be afraid of competition ... we all have it. +++++++++++++++++++++++++++++++++++++++ copyright 2002 John Evans http://www.dailybiz.com/freeads.htm You can use this article but please leave it intact. +++++++++++++++++++++++++++++++++++++++ About the AuthorWriting articles is one real pleasure in my life. Must Have Materials
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